We've branded a fishing tackle company and put together a website for them. One of our fixed budget projects. To keeps costs low we used a ready made template for $60.
It's fine, does what it needs to do, but very limited.
Your best option is to go for one our custom built templates, they cost a little more, but not too much. Most of the cost is putting it altogether.
Here's the logo we've done for Bobbing Fishing Tackle.